Talismae Inc, skin care
And all that entails? I am somewhat dismayed over the number of licensed skin care professionals or cosmetologist who go to a secondary or vocational school to get into the esthetics business and then do not use the option of higher grade skin care products entitled them by their license.
When a person becomes state licensed, gets a tax ID, business liability insurance and invested so much money and time into their education why would they opt to tout a direct sales products that everyone can sell? It makes no sense to me. What sets them apart from the masses?
I became a licensed naturopath & then an esthetics professional so I could get the “good stuff”, with higher active ingredients and less fillers. Products that are standardized, have quality assurance, and essay testing to trace any problems in a batch. And then I had to become a manufacturer to get the “really good stuff”, without any perfumes, dyes, parabens, petroleum and sodium lauryl sulfates! Sometimes the good stuff is not ‘good enough’, yet. As a ‘baby-boomer’, I wanted the best, safest and most pure nutrition on my skin I could find.
I read all the time about cosmetology students who passed their licensing test, and then felt they had to go to “product seminars” to learn anything about skin care. I started asking questions around, which led me to my sisters. They are both cosmetologist. Who told me they did a two-week crash course in the Milady’s book while they were in school. One of them had never done a facial! In their later years or as their practice developed they wanted to learn more about skin care (lucky for them they knew me, and loved the Talismae Skin Care line) and add products to their spas/salons. So they logically looked at the biggest ads in trade magazines and went to the phone or internet for more information on those brands to find the reps in their areas.
Most of the time I have found the brands who do the most advertising are NOT the ones who can teach you much on actual skin care. They are advertising to sell products, and they only teach you to sell their products. They advertise because they need more business, and to them that means sales. Not the fundamentals of skin care.
In direct sales companies, there is more ‘bonding and sharing’, and lots of positive thinking going on, but again the focus is on sales and achieving enough to get to the next level where you make more commissions on your sales. Again the focus is NOT on the fundamentals of skin care.
So why if you have your education behind you, and your license on the wall, would you settle for making so little or sharing such an easy to obtain product over the counter product if you could make educated choices? I soon realized that students in cosmetology are not given the tools to understand the perimeters of what a professional license can do for them. When I was in medical esthetics school, we had to focus on sales too, and keep a running average of them. I sold between $350 to $400 on the average in products to my new clients. And that was on a a European product line I didn’t even like that much. It had parabens and perfumes in it, and made me sneeze daily, along with irritating my hands. But the experience of educating my clients built into me the confidence to sell skin care. Because, 70% of what a client does at home in their regime accounts for their overall beauty goals and progress. How could I just let a client walk out knowing they would be going back home to Oil of Olay, or Mary Kay, when I just spent an hour educating them on why their skin was aging, dry or prone to acne. My job as their esthetician was not done till they enrolled in helping me to care for their skin too. Team work. And that meant products they could use at home. So the treatments I did for them in the medical spa were progressive and effective. The time they spent caring for their skin at home, made me look good as a professional.
Now less suppose I didn’t sell them a good product, but, one that kept causing them dryness, redness and wrinkles. What then? Well that client is probably not going to feel all the money they just spent with you for a professional opinion was worth much at all. And as a professional you have an obligation to do your best for your clients. And not put them in ‘harms way’, as the Naturopathic creed states. Any time you put perfumes, dyes, petroleum, or parabens on a clients skin, you just kissed your integrity away.
If you settle for harmful products in your professional practice, please inform your client it is “just a spa” relaxing session, not a professional consultation. You owe them that much. And if they don’t know the difference, you just found a door opening to an opportunity to educate your client about the whole big world of real skin care that is based on healing principles like Ayuraveda, Chinese Oriental Medicine, Nutrition, and Naturopathic skin care. Now, if YOU don’t know that difference for yourself, come see me. We need to talk for a few days.
When I had my holistic college open in downtown Denver, I always had students who wanted to go through my programs just so they felt they could learn something about skin care, not just selling products. We offered courses on face mapping, reflexology, holistic massage moves (more than 50) and ayurvedic techniques to compliment your skin care practice to name a few. Our popular courses were herbs, supplements and balancing the pH of the entire body to resist disease’s. So many people do not know about the pH of your body, how to boost a healthy immune system. The study of the lymphatic system is not even in the Milady’s book, yet MLD massage is taught to estheticians worldwide.
When I moved into a new place we focused on better healthy product formulas, to help those clients at home achieve their rightful 70% progress in achieving their anti-aging goals. At first we assumed we would only be teaching the students who were more advanced, been around long enough to discover there is not that many great products for truly allergic, sensitive skin that was that healthy. We were wrong. It’s a beauty industry, and the magazine ads wear down any professionals reserves a spa owner might have. So by the second year we started doing more actual skin care fundamental classes along with our product trainings. We noticed when we did, it was more effective for our professionals and we felt better about doing our jobs as sales teams. It was wonderful giving our wholesalers more than they expected to get from our trainings.
So now when licensed professionals tell me they have been selling (MLM) Arbonne because it’s all natural (not), or Mary Kay because their clients demand the latest products. I urge my wholesalers to get the book “Take me to the cosmetics counters”, so they can read for themselves what another person says about so many lines of products in the marketplace today. Another good resource is EWG.org, where you can see what independant testing has shown on the toxicity of so many household products like Avon, and Proctor & Gamble.
In Colorado there was a group trying to ban cosmetic products that caused hormones to become inbalnced, and have been shown to have a toxic effect on the body. When I heard about it, I was happy someone was listening, but knew it would take years before a law like that would pass. There is way to much education to be done at a government level for it to get very far. And almost every product at Nordstroms, Macy’s and TJMax would be removed from the shelves.
We, at Talismae Skin Care have solutions, and products with clinical trials that can replace an over the counter brand, with real healing nutrition for the skin.
So you still want to be a licensed skin care professional? Do you lack training, hands on experience, or healthy products for your clients? We want to ask you about your reasons for becoming a professional to start with? If, it was to provide care, earn respect, make a difference in peoples lives, and educate clients about their skin concerns while making a good living, then maybe its time to enhance your skin care business with non-toxic skin care products that Talismae Inc, has to offer for wholesale to the beauty industry.
There is so much to learn! And we look forward to helping you grow a healthy business with many loyal clients.Contact us at the information above with your questions.
